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Selling with Pets? Win Over Animal-Loving Buyers

  • Writer: Jami Gordon
    Jami Gordon
  • Jun 3
  • 2 min read

When you're selling your home, you want to appeal to as many potential buyers as possible—and that includes the millions of pet owners out there. In fact, according to the American Pet Products Association, nearly 70% of U.S. households have a pet. For many buyers, their furry family members are top of mind when shopping for a new place to call home.
When you're selling your home, you want to appeal to as many potential buyers as possible—and that includes the millions of pet owners out there. In fact, according to the American Pet Products Association, nearly 70% of U.S. households have a pet. For many buyers, their furry family members are top of mind when shopping for a new place to call home.

But let’s be real: sometimes selling a home with pets can be a huge disadvantage. Pet odors, damage, or even just the presence of animals during showings can turn off some buyers. Still, you have to go with what you have—and the good news is, with the right preparation, you can turn potential negatives into selling points. Here’s how to make your home more appealing to pet-loving buyers while minimizing the downsides.


1. Highlight Pet-Friendly Features

If your home already has pet-friendly amenities, show them off! These might include:

  • A fenced yard

  • Durable, scratch-resistant flooring (like tile or luxury vinyl)

  • Built-in pet doors

  • Mudrooms or laundry rooms ideal for washing paws or housing litter boxes

  • Shelving or cubbies that double as pet storage

Buyers with pets will instantly picture how their companions can live comfortably in your home.


2. Create a Designated “Pet Space”

Even if you don't currently have pets, you can stage a cozy, designated area for one. A small corner with a stylish pet bed, food station, or built-in nook can go a long way in showing buyers that there’s space for their four-legged friends.

Make it look intentional and clean—think minimalist bowls, modern crates, or tasteful pet furniture.


3. Tidy Up and Neutralize

While some buyers love animals, they may not love signs of your pet. Be sure to:

  • Remove pet hair from floors, furniture, and vents

  • Eliminate pet odors with deep cleaning and air purifiers

  • Temporarily relocate pets during showings

  • Put away pet toys, bowls, and litter boxes

This step is key in overcoming the disadvantages that can come with selling a pet-friendly home. You want buyers to imagine their pets in the space, not be distracted by yours.


4. Showcase the Yard as Pet-Friendly

A well-maintained backyard can be a huge selling point for pet owners. Emphasize:

  • A secure fence in good condition

  • Shady areas for pets to rest

  • Mulch or turf that’s pet-safe

  • Water features or outdoor wash stations (bonus points!)

If you don’t have these features, a few minor upgrades could be worth the investment.


5. Mention Local Pet Perks

In your listing description or showing materials, highlight nearby dog parks, walking trails, pet-friendly cafes, or even the top-rated local vet. These extras can tip the scales in your favor for a pet-loving buyer.


Final Thoughts

Yes—selling a home with pets can have its challenges. But instead of hiding it, embrace what you have and present it in the best possible light. By showcasing your home as a haven not just for people, but for pets too, you open the door to a larger (and more emotionally connected) pool of buyers.


Looking to sell your home and want to attract more buyers—including pet lovers? I can help you highlight all the features that make your property stand out. Let’s connect!


 
 
 

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Jami Gordon

+1 (319) 540-2744

sold@JamiGordon.com

Licensed Broker Associate, Iowa

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Brokerage Partner/Office Location

1110 Dina Ct, Ste A

Hiawatha, IA 52233

Pinnacle Realty, Jami Gordon, Cedar Rapids Realtor
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